PureDrop — Sachet & Bottled Water Production in Nigeria

Business Plan

Financial Snapshot

Executive Summary

PureDrop is a NAFDAC-registered packaged water producer based in Nigeria, manufacturing sachet water ("pure water") and bottled water for distribution to retailers, households, and event clients. The business addresses one of Nigeria's most persistent daily needs — safe, affordable drinking water — in a market where demand is structural, not discretionary.

PureDrop operates a borehole-fed production facility equipped with a multi-stage water treatment train, sachet-sealing machines, and a semi-automatic bottling line. Output targets ~3,000 bags/day of sachet water and ~500 cartons/day of 50cl bottled water at full capacity, with phased ramp-up over 18 months.

Revenue model is volume-driven: sachet bags sold ex-factory at ~₦350–₦420/bag to distributors, and 50cl bottles at ~₦3,200–₦3,800/carton (24 bottles). Direct-delivery contracts with event planners and corporate clients carry a small premium.

Year 1 revenue target: ~₦180 million. Gross margin is projected at ~38–42% after raw materials (packaging film, preforms, caps), diesel/power, and water treatment chemicals. Net margin stabilises at ~12–15% by Year 3 as fixed costs are absorbed.

Funding sought: ₦95 million — covering borehole deepening and casing, treatment equipment, sealing and bottling lines, a delivery vehicle, working capital, and NAFDAC registration compliance costs.

Nigeria's packaged water sector exceeds ₦1 trillion annually and is growing at an estimated 7–9% per year driven by urbanisation, infrastructure deficits in municipal water supply, and health-awareness trends. PureDrop's edge is consistent quality, reliable supply, and logistics reach — three areas where informal producers routinely fail.

The founding team combines food-processing operations experience with distribution and regulatory compliance know-how, positioning PureDrop to capture a defensible local market share within 24 months.

---

Company Description

PureDrop is incorporated as a limited liability company under Nigerian law, registered with the Corporate Affairs Commission (CAC). The company holds — or is in the final stage of obtaining — a NAFDAC product registration for both its sachet water (500ml sachet, 20-per-bag) and 50cl bottled water lines. NAFDAC registration is non-negotiable for legal sale and is a meaningful barrier to entry for smaller operators.

Headquarters and production are sited in a leased light-industrial premises on the outskirts of a major urban centre (initially Lagos State or Ogun State corridor), chosen for borehole viability, road access for distributor pickup, and lower land costs than central Lagos.

Legal and compliance status: • CAC registration: completed • NAFDAC application: in process, est. 3–4 months to approval • State Environmental Impact Assessment: in process • SON (Standards Organisation of Nigeria) mark: targeted within Year 1

Core business activities: Extraction and multi-stage purification of borehole water Production and sealing of sachet water (500ml, 20 per bag) Filling and capping of 50cl PET bottles (24 per carton) Wholesale distribution to retailers, supermarkets, schools, and hotels Direct supply to events (weddings, corporate functions, political rallies)

Mission: To deliver consistently safe, affordable packaged water to Nigerian consumers through disciplined operations and reliable supply chains.

Vision: To become the dominant packaged water brand across two states within five years, with potential to license the production model regionally.

PureDrop is structured for growth — production capacity, distribution fleet, and headcount are each designed to scale in defined tranches rather than requiring full reinvestment.

---

Problem & Customer

The problem is structural. Nigeria's municipal pipe-borne water systems serve fewer than 40% of the urban population reliably — and in many areas, delivery has effectively ceased. The average urban Nigerian household purchases packa